Let your clients have their say
It’s your business’ birthday and instead of advertising your accomplishments over the years, try a new approach.
Yes, you could brag about how well you have done over the years, but why not get your customers to do it for you? Word of mouth is still the best form of advertising. Ask your clients, new and old, to write testimonials about your business as potential clients may be more likely to take notice of you company.
People often use websites, which offer business recommendations and allow the public to voice their experience with other businesses, when looking for a particular service.
Here is how to ask your clients to write testimonials:
• Make it easy for them. Set up review profiles on various websites and ask your customers to visit these sites and comment on your business. Your customers will understand how important reviews are to your company. The next time a customer compliments you via email, phone, or in person, ask them if they left (or could leave) the same feedback on the review sites.
• Reward them. Offer incentives to gather reviews – especially at the start. Consider offering points in your customer loyalty program or entries in a quarterly prize competition. Offering a small incentive is a good way to show your appreciation. You just need to make sure your offer is for writing a review and not just a good review.
• Always say ‘thank you’. This shows that you appreciate your customers’ business and can go a long way to maintain relationships with them.
• Engage with the reviews. Show potential clients that you take notice of the reviews and don’t ignore your customers. If the review is bad don’t delete it, instead, engage with the customer and find a way to rectify the issue. This shows that you take your customer service seriously.
• Make sure that all of your employees know how important customer reviews are. Your staff should ask for reviews, say ‘thank you’ and remind customers of the different review platforms. This also holds your employees more accountable for their actions.
These reviews are just as important to your employees as they are to you. If bad reviews results in your company losing clients, it could put your employees out of a job.
Regular conversations with your staff about the goals and mission of your company will keep your employees engaged.